Softude is Scaling New Heights by Delivering Impeccable Software Solutions -Ajay Bhoraskar

Currently we are all surrounded by technology. We cannot imagine a day without using computer devices loaded with software and applications. There are a variety of software built to make business operations quick, and seamless. Softude plays an important role in delivering incredible software development solutions that enable modern businesses to improve productivity, gain competitive advantage, and increase revenue generation. In this article, GoodFirms platform throws light on the success story of Softude by communicating with the CEO- Mr. Ajay Bhoraskar 

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Incepted in 2005, Softude is a global IT consulting and services company that holds expertise in architecting digital transformation solutions and delivering high-quality software product engineering services to valuable clients. 

The experienced and dedicated team members strive hard to build and deploy creative and interactive digital experiences that remarkably connect individuals to the brand. With the company’s digital brilliance, clients can intensely accelerate their digital journey. The competent and trusted team of nearly 425 members deliver astounding digital solutions across 30+ countries that engage audiences in -venue and platforms like the web and personal mobile devices.

Softude aims to offer result-driven solutions to valuable clients which drives the company to gain an esteemed position among the top software development companies in the USA at GoodFirms. 

Team GoodFirms had the opportunity to discuss the insight story of Softude with the CEO Mr. Ajay Bhoraskar and how he anticipates his company moving forward.

While asking about Softude and briefly enlightening his role within the organization, Mr. Bhoraskar defined that Softude, earlier known as Systematix Infotech is an IT consulting and services company that has completed a wide-ranging rebranding effort in response to enhanced company growth. The dedicated and skilled team members possess specialization in architecting digital transformation solutions and delivering robust software product engineering services. 

Further, Softude is a CMMI Level 5 appraised, ISO 27001:2013, ISO 9001:2015, and is an awesome place to work for a certified, NASSCOM, and CRISIL Member company. Indeed, the company believes in relationships beyond contracts both for the team and the precious clients. The team of professionals leverages a variety of disruptive technologies like Low Code, Internet of Things, Robotic Process Automation, Chat Bot, AI/ML, Business Intelligence, Data Science and Analytics along with core technologies like Microsoft.net, Web and Mobile technologies, and open source to provide remarkable and cyber secured digital solutions to the clients.

As a CEO and founding member of the company, he has seen it grow through all the challenges throughout its long journey. He carries the responsibility to convert the company’s vision into reality by developing effective strategies, plans, and policies that align with the long and short-term goals. 

Mr. Bhoraskar further said that implementing planned strategies is his responsibility and the role of the company is to maintain both quality and professional standards in the market. The CEO works collectively with international and domestic clients to guide them on their digital roadmap and confirm the effective implementation of the company’s digital solutions that results in clients’ business growth.

Success Story of Softude 

Mr. Bhoraskar recalls that Mr. Sunil Rawat, a hard supplier founded the company where he was IT-Head. Mr. Rawat decided to venture into software services so he proposed him to join. Eventually, in 2005, both of them started Systematix Infotech Pvt.Ltd in a small office of 500 sq. ft. in Indore. 

Only a few professionals from different domains and experiences stepped into the software market. Initially, things were challenging as there was a lack of professional support and capital investment but due to strong determination and attitude of learning, experimenting, and growing situations were able to manage.

Additionally, due to a client-centric approach and the team’s hard work, Systematix grew from a small team of 6 professionals to 410+ experts working today. In just 17 years, the dedicated team worked from one location to multiple locations and from one office to six offices. Gladly, in India and overseas, Softude is the preferred and trusted development partner of many leading companies.  

Business Culture 

When inquired about the company’s business model, Mr. Bhoraskar expressed that the in-house team of Softude properly understands the culture and priorities of the clients’ company. In exceptional cases, the professionals engage third-party vendors/outsourcing. 

The in-house team includes seasoned technical architects, project managers, business analysts, developers, quality analysts, data experts, and IT specialists. The clients get a happy professional environment and a great opportunity to grow in their respective fields due to the company’s unique culture, values, flexible working hours, and strong belief in continuous learning. 

Unique in itself 

Team GoodFirms asked Mr. Bhoraskar how his company differentiates itself from the competition, he replied that the company sets itself apart as it deals differently in the following ways:

• Possess client-centric approach 
• Give attention to details
• Competently deliver precise and on-time relevant solutions 
• Offers endless support to clients even post-deployment of services
• On the foundation of mutual respect, the team creates a strong professional relationship with valuable clients.
• From serving the clients to working with the team, the company follows the culture of CARE (commitment, agility, respect, and ethics).
• Provides complete digital security to the clients’ business and delivers innovative solutions to the clients’ problems.

Industries Served 

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On knowing about the industries, the company generally caters to, the CEO declared that the team of experts focuses on Automotive, Healthcare, E-commerce, BFSI (Banking, Financial Services, and Insurance), and Hi-Tech industries. 

Moreover, the company serves as the software product and application development partner consequently having repetitive clients. Nearly 70% of the clients are repetitive and some of them are connected with the company for more than a decade. Interestingly! The company’s relationships beyond USP (Unique Selling Proposition) make it the clients’ trusted partner.

The CEO further elaborated that clients mostly approach Softude for technology and business-related consulting and solutions to accelerate their growth. The services include:

• Digital Transformation 
• Product Engineering 
• Enterprise web and mobility 
• Cyber Security 
• DevOps 

Digital transformation specialists employ cutting-edge technologies to provide innovative solutions to clients. The team uses the following technologies:

• Robotic Process Automation
• Artificial Intelligence
• Machine Learning
• Data Science
• Low-Code Development
• Internet of Things

Furthermore, the company possesses a flagship product known as Cost It Right for automobile manufacturers and OEMs (Original Equipment Manufacturers) that helps in the:

• Controlling product cost
• Getting real-time purchase price analysis 
• Reduce risk with cost automation
• Gain material cost insights as per trends

Customer-Driven Solutions 

While asking about the customer satisfaction rate, Mr. Bhoraskar stated that the company possesses a strong customer base and team members satisfactorily meet the clients’ expectations. Moreover, to improve the working processes, delivery periods, and quality of products, the experts conduct CSAT (Customer Satisfaction) survey twice a year and the NPS (Net Promoter Score) survey on yearly basis. 

The CEO further said the company has gained achievements due to its hard work and sincerity. Two years later, the company was CMMI Level 3 appraised company and presently it is CMMI Level 5 appraised in world-recognized ISACA’s Capability Maturity Model Integration. 

The review mentioned below specifies that Softude delivers top-quality solutions for the clients’ businesses and believes in building long-term relationships with them. 

The CEO mentioned that to cater to the clients’ queries and issues, the enthusiastic team members ensure complete clarity between the client and team members about the project contacts. In the contract, the team provides an escalation matrix that defines SLAs (Service Level Agreements) for several queries and issues. Logging bugs/ issues in the project management or annual support services engagement programs are system-driven which results in addressing within the agreed SLA.  

Payment System 

The CEO commented on the payment structure that the company provides various engagement models to the clients:

• Fixed bid projects – The team follows pay-per milestones billing

• Time and material-based engagement – The team generates invoices every 15 days for the previous week

Besides, Softude follows basic budget norms in taking projects of $10000. However, the team has worked on projects as low as $1500 if the client wishes to do the POC (proof of concept first). In 2021, the company has provided projects ranging from a minimum of $5000 to several thousand to several hundred thousand dollars in budget. 

While summing up the interview, the CEO was asked where he sees his company in a decade, he joyfully replied that the company is eager to walk with the pace of this competitive market. To gain success, the team is strongly focusing on AI/ML, Low-code No Code, and cybersecurity processes. As a public-listed company, Softude is planning to open multiple offices across the world with talent from worldwide. 

To explore more about the progressive thoughts of Softude CEO, Mr. Bhoraskar, you can go through the complete interview at GoodFirms. 

About GoodFirms

Washington, D.C.-based GoodFirms is an innovative B2B Research and Reviews Company that extensively combes the market to find business services agencies amongst many other technology firms that offer the best services to their customers. GoodFirms' extensive research process ranks the companies, boosts their online reputation, and helps service seekers pick the right technology partner that meets their business needs.

 About the Author

Working as a Content Writer at GoodFirms, Anna Stark bridges the gap between service seekers and service providers. Anna's dominant role is to figure out company achievements and critical attributes and put them into words. She strongly believes in the charm of words and leverages new approaches that work, including new concepts that enhance the firm's identity.

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