Our client is a well-known consumer brand dedicated to enhancing personal care through innovative solutions. With a strong emphasis on advanced technology and user well-being, they strive to provide high-quality products that elevate everyday routines. Their commitment to customer education and satisfaction has helped them establish a solid presence in their industry.
Ourclient wanted to customize key elements of their online store including productdetails, cart functionality, and the add-to-cart process. However, because thestore was built on the Shopify platform, they faced significant customization challenges.They also needed an innovative solution to offer unique perks and tailoredproduct access for professionals versus everyday shoppers.
Softude developed a custom Shopify app withrole-based login functionality for everyday shoppers and professionals,ensuring that each user receives tailored products and offers. Thiscustomization enhanced the overall user experience and boosted engagement.
Users now see tailored products and offers based on their role, improving satisfaction and engagement.
With a more relevant shopping experience, conversion rates and average order values received a significant boost.
Streamlining the user experience helped in minimizing drop-offs during the checkout process.
The role-based system allowed for more effective promotions and campaigns, targeting each segment with precision.
Softude's expertise transformed our Shopify platform, making it more intuitive and user-friendly. Their custom solutions helped us deliver a seamless, tailored experience to our customers and professionals.
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