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Sunita joined Softude on August 19 after leading successful senior positions at some of the famous Indian Tech Start-ups Medikabazaar.com – a B2B Medical supplies platform as VP-Digital Initiatives, Products & Supply Chain and Easymedico.com – Phygital Pharmacy chain as Chief Operating Officer. At Softude, she is responsible for formulating Marketing and Communications strategies for Software Services, Cost IT Right – the cost estimation software application for Automotive and Engineering companies, and Field Force Management application on the SaaS model. She is responsible for public relations, corporate websites, marketing collaterals, trade shows, events, and lead generation.

She brings over 26 years of diversified business experience in Internet retail, B2C, B2B, FoodTech Mobile App, and Software Product and Services marketing. Sunita holds an MBA (Marketing) from Devi Ahilya University Indore. She is an Alumni of IIM Ahmedabad following an Executive Education program in B2B Marketing. Regarded as an esteemed speaker at Marketing, Health, and Tech conferences, as well as Management Institutes, she is recognized for her profound insights and expertise in these domains.

Beyond her professional endeavors, She is a fitness pro and nature lover who loves to go for a walk, do yoga, meditation, and gardening in routine. In her spare time, she enjoys reading management, marketing, and spirituality books.