9 Important CMS Features to Reignite Your Online Presence

Top Features of a Good Content Management System

Feature 1. User-Friendly Dashboard

A good CMS offers a clean and user-friendly dashboard for easy navigation of your website's functions, from creating content to monitoring analytics.

Examples of free CMS:

• WordPress
• Wix
• Drupal
• CMS Hub
• Umbraco

Feature 2. Powerful Tool for Content Creation

Your CMS should have features to help your team create compelling and engaging content in minutes.

Features like drag-and-drop, rich text editors with formatting options (like bold, italics, headings, and bullet points), and media management tools make this possible.

Examples: Squarespace offers beautiful pre-designed templates and a user-friendly interface for creating engaging visual content.

Contentful is a headless CMS that allows for a high degree of flexibility in content creation and design.

Feature 3. Multi-Language and Multi-Channel

Does your website attract a global audience? If yes, you need a content management system that lets you create and publish your content in different languages.

Not just in different languages, but it should also let you distribute content to channels like social media or email for a unified brand experience.

Examples: Drupal is a powerful open-source CMS known for its multilingual capabilities. It offers more than 100 languages to help you reach audiences anywhere in the world.

Kentico CMS is perfect for managing content across various platforms.

Feature 4. Powerful Integration

Your content management system shouldn't work in a silo. It must work with other tools to let you track your website’s performance without switching platforms.

However, these integrations will be in the form of plugins or extensions. Payment gateways and analytics platforms such as Google Analytics are a few important integrations you need.

Examples: HubSpot offers a unified approach to marketing and content creation through its powerful integration capabilities.

WordPress and Drupal are other popular CMS with the best integration features. Former offers more than 50,000 plugins for free whereas Drupal has 44,000 plugins in its directory.

Feature 5. Built-in Tools for SEO

Your website is not just for your customers, it also matters for the search engine. After all, the major traffic comes from there.

A CMS with a built-in SEO feature helps you optimize the content and web pages for search engines. It lets you check important parameters like HTML markup, permalinks, keywords, and more.  

Examples: WordPress is one of the popular content management systems known for its SEO tools.

Feature 6. Robust Security

Security features are a must in any content management system. If your website is not secure, neither will your business or customers.

Look for a CMS that secure your website using multi-factor authentication, encryption, DDOS, CDN support, access, and role-based control.

These features make sure your website and its data are safe from outside and internal threats.  

Feature 7. Content Versioning and Backups

Create and forget, that should not be the ultimate goal. Most probably your team will need that content later to make updates.

Content versioning is thus an important feature in your CMS. It keeps track of all the old versions of your team’s work. 

Search for these features in your content management system and never lose valuable work due to any technical glitch or human error.  

Also Read: 9 Key CRM Features to Boost Customer Satisfaction and Sales

Feature 8. Real-time Analytics

Analytics are the soul of your website. It tells you valuable things like how many visitors are coming to your site. 

How many users are taking an interest in your product? Which pages are getting the most views? How much time a user spends on your website?

These metrics track the impact you are making so that you can modify future goals accordingly.

Feature 9. Mobile-Friendly Themes

The world is mobile-first so should be your website. If it cannot work on multiple devices, especially smartphones, you will lose customers.

However, coding is not necessary to adjust your web for mobile. There are content management systems that offer pre-designed themes and templates. You can even preview the entire look before making it live.

Examples: Content Hub has more than 6000 templates for all your content management needs.  

Get a CMS Today!

Every content management system is built differently. By prioritizing the features, you can select a powerful CMS that becomes the cornerstone of your website’s success.

Look for features that not only make your website unique but also strong to give a stress-free experience to the visitors.

Your content management team should also be able to easily work with it without getting into technical details.