Our client is a sportswear brand in the USA known for combining fashion and function in their tennis and golf apparel. With a focus on clean lines, premium fabrics, and modern designs, they aim to serve activewear customers who appreciate style and performance.
The client faced significant challenges with their existing eCommerce website, which lacked the functionality and user experience required to meet customer expectations. One of the key issues was a high bounce rate of 74%, indicating that a majority of visitors were leaving the site without exploring Furthermore, this highlighted the urgent need for a comprehensive website revamp to engage users, streamline operations, and improve overall performance.
Softude partnered with the client to migrate their eCommerce website from Shopify to Magento, addressing key challenges and enhancing functionality. This migration wasn’t just a technical shift; it was a comprehensive transformation designed to improve performance, usability, and aesthetics. By leveraging Magento’s advanced features, we successfully reduced the website’s bounce rate from 74% to 30%. The revamped platform now delivers a seamless user experience, automated processes, and a visually appealing interface, making it a powerful tool for driving traffic and engagement.
Improved visuals and streamlined navigation make the site more engaging and easier to browse, leading to a more satisfying shopping experience.
By automating order management and linking the site directly with ERP systems, the client’s team no longer needs to manually process orders, ensuring faster and more accurate order fulfillment.
Features like guest checkout, product comparison, and quick view options have simplified the purchase journey, resulting in increased conversions.
With access to business dashboards and sales reports, the client can make quick, informed decisions based on real-time data.
Softude’s dedication was clear in every step-from brainstorming ideas to supporting us post-launch. Their team was there with smart solutions, attention to detail, and a real commitment to our growth. It feels like we’ve partnered with a genuine partner.
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